In the teaser phase we created hype through announcing the coming soon of ‘অন্তরের ডাক’ and later on we showed two TVC, Print & Facebook in Social media page which made the audiences inspired to share their own wired names to win prices. Finally we announces the name of the winners.
To make the relationship between TG and the brand more intensive through touching TG’s emotional point.
Make the stereotype audiences able to share their personal weird names and the reasons.
People call their beloved ones with different funny and weird names. We inspired them to share those names and the reasons behind it through comment box.