Skechers Bangladesh Launch

Project Background:

Skechers, a globally recognized footwear brand, officially entered the Bangladeshi market with the launch of its first retail store. To celebrate the arrival and create a strong first impression, a high-impact digital campaign was designed to connect the brand with its target audience modern, fashion-forward, and comfort-conscious consumers.

Project Objective:

The primary goal was to build excitement around the store launch, highlight key product features, and drive immediate footfall and online engagement through strategic influencer partnerships and captivating visuals.

Adon’s Role: Amplifying the Walk-In Experience:

Adon Communications Ltd. spearheaded the creative and digital communication journey — from concept to live execution. With a focus on audience resonance and real-time content, we turned the store launch into a digitally vibrant event.

Key Responsibilities & Deliverables:

 – Creative Audio-Visual Content

• Conceptualized and produced launch teasers and product showcase videos
  
• Captured real-time brand moments during launch for social rollouts
  
• Designed visual content tailored for Skechers’ lifestyle positioning

 – Advanced Media Buying & Ad Promotion

• Deployed precision-targeted ad campaigns across Facebook and Instagram
• Optimized reach and conversion for both awareness and retail footfall

  – Live Streaming Activation

• Covered the launch event through high-quality live streaming
  
• Engaged followers with behind-the-scenes content and influencer interactions

–  Influencer Management

• Collaborated with high-impact lifestyle and fashion influencers
  
• Produced influencer-led content including reels, unboxings, and in-store experiences
  
• Amplified trust and relatability through personal endorsements

Impact & Outcome

• Generated buzz and immediate traction for the Skechers brand in Bangladesh
  
• Delivered millions of impressions through targeted influencer and paid campaigns