AI 3D & CG-Based TVC and OVC
Project: AI 3D & CG-Based TVC and OVC Production for Samsung AC
Client: Fair Group (Samsung Bangladesh)
Campaign Type: Product Promotion – TV Commercial & Online Video Content
Executed by: Adon Communications Ltd.
Narrative Description of Project:
Fair Group partnered with Adon Communications Ltd. to create an innovative campaign for the launch of the new Samsung Air Conditioner lineup. This campaign leveraged cutting-edge AI-powered 3D animation and computer-generated imagery (CGI) to effectively communicate the advanced features and USPs of the products.
The TVC and OVC showcased Samsung’s technological edge—highlighting AI Inverter Technology, energy efficiency, fast cooling, and smart connectivity—through immersive, visually stunning 3D environments and dynamic product animations. The integration of AI elements within the visuals brought a futuristic and intelligent persona to the appliances, helping to engage tech-savvy consumers.
Objectives:
- To visually articulate the innovative technology behind Samsung ACs using advanced 3D and CG animation
- To enhance brand prestige and product desirability through premium video content
- To maximize engagement across traditional broadcast and digital channels with tailored content versions
Videos
Key Deliverables & Activities:
- Development of AI-inspired creative concept and storyboard
- 3D modeling and rendering of Samsung AC units with realistic textures and movements
- Advanced CGI effects showcasing smart features and energy-saving technology
- Production of TVC optimized for broadcast quality standards
- Adapted OVC versions for YouTube, Facebook, Instagram, and other digital platforms
Impact & Outcome:
- Elevated Samsung AC brand perception as a leader in smart cooling technology
- Achieved high viewer retention and engagement rates on digital platforms
- Supported successful product launch with compelling and memorable visual storytelling