Yamaha FZS V3 | Launching Campaign
Client: ACI Motors Ltd
Brand: Yamaha
Campaign Type: Digital Marketing
Executed by: Adon Communications Ltd.
Narrative Description of Project:
To introduce the Yamaha FZS V3 to the Bangladeshi market, ACI Motors launched a multi-platform digital campaign focused on emotionally engaging young motorcycle enthusiasts. By positioning the bike as the “Lord of Streets,” the campaign tapped into the dreams, style, and bold attitude of youth, creating a deep connection between their lifestyle and Yamaha’s brand values.
Campaign Objective:
To emotionally connect with young, style-conscious bikers and position the Yamaha FZS V3 as the ultimate bike that embodies their passion, aspirations, and individuality.
Scope of Work & Key Deliverables:
- Campaign strategy and positioning (“Lord of Streets”)
- Teaser and reveal content development
- TVC and OVC production
- Media rollout across Facebook, YouTube, and Print
- Buzz-building through high-impact creatives and storytelling
Videos
Execution:
The campaign kicked off with a mysterious teaser phase teasing the arrival of a new street legend. A powerful reveal followed with an energetic TVC and OVC, supported by Facebook posts, print ads, and community interaction. The storytelling was focused on lifestyle, attitude, and the aspirational value of Yamaha FZS V3—driving engagement and excitement across platforms.
Outcome:
- Total Reach: 10M+
- Post Engagement: 475,111