Mojo Ontorer Daak | Valentine's Day Campaign
Client: Akij Food and Beverage Ltd.
Brand: Mojo
Campaign Type: Digital Marketing
Executed by: Adon Communications Ltd.
Narrative Description of Project:
Mojo celebrated Valentine’s Day with a campaign that brought out the quirky, personal, and emotional side of love. Titled “অন্তরের ডাক” (Call from the Heart), the campaign focused on the unique nicknames people use for their loved ones—turning Mojo into a platform for storytelling that resonates with young hearts and their expressive love language.
Campaign Objective:
To deepen emotional engagement with the audience by encouraging them to open up about the fun, intimate, and heartfelt stories behind the nicknames they use for their partners.
Scope of Work & Key Deliverables:
- Campaign idea development and storytelling strategy
- Two heartwarming TVCs
- Facebook-led engagement content
- Print and digital creatives to drive participation
- Community management for user-generated stories
- Campaign idea development and storytelling strategy
Videos
Execution:
The campaign began with a teaser announcing “অন্তরের ডাক.” It was followed by the release of two emotional TVCs, coupled with social media prompts asking users to share the unique names they call their partners and the stories behind them. The campaign encouraged participation through interactive posts and rewarded the best entries with Valentine-themed gifts. Creative content ran across Facebook, YouTube, and print to maximize visibility and engagement.
Outcome:
- Total Reach: 2.3M
- Post Engagement: 1.15M