My Life My Mojo | Digital Campaign

Narrative Description of Project:
Akij Food and Beverage Ltd. launched a bold, lifestyle-focused digital campaign to reposition Mojo as more than just a beverage—transforming it into a statement of youth identity. With the refreshed tagline “My Life My Mojo,” the campaign was designed to emotionally connect with Gen Z and millennials through vibrant storytelling and immersive Facebook-first content.

Campaign Objective:
To increase brand recall and establish Mojo as a bold, expressive, and culturally relevant brand for young consumers by aligning the tagline with their everyday lives and social media habits.

Scope of Work & Key Deliverables:

• Campaign ideation and narrative development
  
• Youth-centric photoshoot showcasing real moments
  
• Influencer collaboration for organic amplification
  
• Data-driven media planning and buying
  
• Development of high-impact ad formats for mobile and social