Khati Bangali | Boishakh Campaign – ACI Pure Atta, Maida, Suji (ACI)
Client: ACI.
Brand: ACI Pure Atta, Maida, Suji
Campaign Type: Digital Marketing
Executed by: Adon Communications Ltd.
Narrative Description of Project:
During the festive month of Boishakh, ACI Pure launched “Khati Bangali”—a culturally-rooted digital campaign celebrating Bengali identity. By inviting audiences to tag those they believe are the epitome of being “truly Bengali,” the campaign tapped into nostalgic pride, playful interaction, and cultural storytelling—deepening brand relevance during a key national festival.
Campaign Objective:
To increase brand awareness and cultural relevance of ACI Pure products during Boishakh by sparking mass engagement around Bengali identity.
Scope of Work & Key Deliverables:
- Boishakh-themed campaign concept
- Engaging static and video content
- Facebook and YouTube audience activation
- Community engagement strategy through comment tagging
- Reward management and winner announcements
- Boishakh-themed campaign concept
Videos
Execution:
A series of vibrant video and static contents showcasing Bengali habits and traditions were published across social platforms. The audience was invited to tag friends or family members they considered a “Khati Bangali” and share what made them so. The most engaged participants were rewarded daily, creating momentum and widespread organic visibility. Ultimately, 12 standout participants were selected as winners.
Outcome:
- Total Reach: 10M+
- Post Engagement: 475,111