Agro-Meteorological Information Systems Development Project

Project Background:

Bangladesh’s agriculture sector is increasingly vulnerable to climate variability. To build resilience and protect rural livelihoods, the Department of Agricultural Extension (DAE) implemented the Agro-Meteorological Information Systems Development Project (AMISDP) — a pioneering initiative designed to deliver real-time, location-specific weather and crop advisory services to farmers across the country.

Project Objective:

The AMISDP initiative aims to strengthen the link between meteorological data and agricultural decision-making. It provides timely weather forecasts and agro-advisories that help farmers plan irrigation, fertilizer use, harvesting, and other farming activities more effectively—ultimately increasing productivity and reducing crop losses due to climate-related shocks.

Adon’s Contribution: Storytelling with Impact:

As the creative and digital execution partner, Adon Communications Ltd. was entrusted with crafting the official success story and video documentary for the AMISDP project.
Our objective was to capture not just the technological advancements of the system—but the human stories behind the data.

Our Role Included:

• Story Development: Research, scripting, and field planning to create a compelling, emotionally engaging success narrative
  
• Video Production: On-site filming in rural regions, interviews with farmers and DAE officials, capturing live advisory dissemination
  
• Visual Storytelling: Integration of motion graphics, data visualizations, and infographics to explain complex systems simply
  
• Multilingual Delivery: Video produced in Bangla with English subtitles to ensure accessibility for both local and global audiences
  
• End-to-End Delivery: Script to screen production, voiceover, editing, and final documentary cut for broadcast and digital use
  
  

 Documentary Overview:

Title: “আবহাওয়ার তথ্য, কৃষকের হাতিয়ার” (Forecasting for Farming Futures)
Duration: 5–6 minutes
Language: Bangla (with English subtitles)
Content Highlights:

• Farmers’ stories of success and adaptation
  
• Insights from field-level DAE officials and meteorologists
  
• Demonstration of real-time weather advisory delivery via SMS, app, and local communication
  
• Visual walkthrough of data collection and dissemination systems
  
  

Project Outcomes

• Amplified awareness of AMISDP’s value among stakeholders and the public
  
• Humanized the role of technology in agriculture
  
• Created a communication asset for DAE to showcase project impact at policy, media, and donor levels
  
• Strengthened Adon’s portfolio in government storytelling and development communication
  

Why It Matters:

This project reflects Adon Communications Ltd.’s dedication to bridging the gap between data and people, technology and emotion, government vision and citizen experience. Through compelling visuals and real-world voices, we transformed an infrastructure-heavy project into a story of human progress.