Use of Electronic Voting Machine in order to Apply ICT in Election System Project
Client: Election Commission of Bangladesh
Scope: Social & Digital Media Campaigns, TVC Production, Influencer Marketing
Executed by: Adon Communications Ltd.
Project Background:
As part of the Government of Bangladesh’s vision to modernize the electoral process, the Electronic Voting Machine (EVM) Project was launched to ensure transparent, efficient, and tech-enabled voting experiences. With increasing adoption of digital governance, this initiative aimed to build public trust and awareness around the use of EVMs in elections.
Project Objective:
The core goal was to educate voters, dispel misinformation, and promote confidence in EVM-based voting through a comprehensive awareness campaign spanning traditional and digital platforms. The campaign targeted a wide demographic — especially first-time and rural voters — using engaging, relatable, and informative content.
Adon’s Role: Communication for Change:
Adon Communications Ltd. was selected as the digital and creative communication partner responsible for crafting and executing an integrated outreach strategy. Our objective was to make EVM technology understandable, trustworthy, and accessible to the average citizen.
Key Responsibilities & Deliverables:
– Social & Digital Media Campaigns
- Strategy development for phased awareness rollout
- Engaging short videos, motion graphics, and carousel content in Bangla
- Campaigns addressing FAQs, EVM myths, and voter instructions
- Targeted ad deployment across Facebook, YouTube, and news portals
– TVC Production
- Concept, script, and production of TV commercials in both urban and rural contexts
- Clear, visually driven storytelling showing step-by-step EVM usage
- Broadcast-ready TVCs aired across national channels and digital platforms
– Influencer Marketing
- Collaboration with trusted public figures, educators, and youth icons
- Live sessions, reels, and explainers featuring influencers simplifying EVM operations
- Influencers encouraging civic responsibility and voter participation
Impact & Outcome
- Reached millions of viewers and voters across digital and television platforms
- Helped reduce hesitation and confusion about EVM usage, especially among rural populations
- Strengthened the Election Commission’s digital presence and communication credibility
Supported voter turnout and built a tech-positive electoral mindset