Yamaha Qurbani Eid Digital Campaign

Narrative Description of Project:
During the high-traffic festive season of Qurbani Eid (Eid-ul-Adha), when digital platforms are saturated with commercial content, this campaign took a creative, sketch-based approach to cut through the noise and emotionally connect with the audience.

The concept revolved around illustrating relatable real-life moments and traditional experiences associated with Qurbani Eid—ranging from the excitement of choosing a cow, family preparations, childhood nostalgia, to the emotions tied to sacrifice. These scenes were hand-drawn or digitally sketched in an artistic, minimalist style to evoke sentiment and stand out in the feed.

 Objectives:

• To evoke emotion and nostalgia through artistic storytelling
  
• To create scroll-stopping visual content during Eid’s peak digital traffic
  
• To associate the brand with cultural values, warmth, and authenticity
  
• To drive shares, saves, and engagement by triggering relatable moments
  
  

 Key Campaign Elements:

• Sketch-Based Visual Series: Illustrated scenes of Eid experiences across different age groups and social settings
  
• Scenario-Based Captions: Each sketch was paired with emotionally-driven storytelling or witty copy that added depth and relatability
  
• Platform Optimization: Delivered across Facebook and Instagram in square and story formats for reach and impact
  
• Hashtag & Audience Hooks: Leveraged Eid-focused hashtags and community-oriented CTA to maximize shares
  
  

Impact Summary:
The campaign generated notable traction for its non-commercial aesthetic, allowing users to emotionally reconnect with the essence of Eid, boosting both engagement and brand sentiment in a heavily saturated digital season.